Our Expertise

We specialise in a mixed-methods, qualitative approach, tailored and attentive to the specific needs and context of your organisation

  • We deploy qualitative methods to provide a deep and nuanced understanding of not just what people do, but why they do it:

    • People: Ethnographies, interviews, focus groups, social listening

    • Culture: Semiotics, content analysis, discourse analysis

  • Guided by agile principles, our strategic methods complement our research practices to integrate learnings into organisations:

    • Identification: Needs, SWOT, PESTLE and competitive analysis

    • Ideation: Scenario planning, workshops, roadmapping

    • Implementation: Presentation, cascades, stakeholder engagement

  • Building on a deep understanding of the present, we can bright to light future visions in digital and physical forms:

    • Envisioning: brainstorming, benchmarking, signal scanning

    • Experimentation: prototyping, speculative scenarios, artistic interpretation

    • Deployment: scaling, iteration

  • In addition to our methods above, we also provide an industry specialism in heritage, assisting clients in adapting to the changing digital landscape:

    • Brands: heritage, luxury, prestige sectors

    • Organisations & non-profits: funds, councils, societies, universities

    • Studios: architectural, conservation, design

A snapshot of some of our previous inquiries

  • Archival storage

    The future of the archive

    Workshopping a 100-year plan for the born-digital archive of an iconic image-hosting website, we brought together heritage experts to define and structure for resiliency and accessibility

  • Young woman smiling at phone

    How youth search digitally

    Using wide-ranging ethnographic methods to decipher how Gen Z and Gen Alpha uncover knowledge and create pathways through their devices and search engines, for a Big Tech client

  • Grecian statue looking upwards

    Innovation in heritage contexts

    Uncovering the current state and future horizons of innovation in cultural heritage protection for a long standing governmental organisation, to inform programming and resource allocation

  • Demystifying digital currencies

    Undertaking rigorous discourse analysis to interrogate the efficacy, application and reliability of cryptocurrencies and digital payments in real-time for a financial services firm

  • hands attaching lining to jacket on mannequin

    Incubator development for young creatives

    Revealing the unmet needs for young urban creatives to develop a booster program for a client seeking to move from hard-industry to lifestyle

  • woman holding camera

    Photography's future in an AI-age

    Interrogating AI's impact on existing photographic collections, to develop speculative solutions for maintaining ownership and authenticity

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